about us

INFO

contact

Uffici

Roma: Via Nisida 2

Milano: Viale Abruzzi 86

E-mail: info@officinevisual.it

Tel.: +39 06 86931484

Fax: +39 06 86931484

Cell.: +39 342 7379415

Cell.: +39 329 1058521

OfficineVisual is a brand of Officine69 s.r.l.s.

P. IVA 14504661001

The beautiful windows

that capture the customer

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Customized window displays: design, production, and installation in Rome, Milan, and throughout Italy

OfficineVisual specializes in the design, production, and setup of unique and captivating shop windows throughout Italy, with offices in Rome and Milan. We create customized window concepts that transform display spaces into powerful marketing tools, capable of attracting customers and increasing sales.

If you are looking for a reliable partner to make your shop window an irresistible attraction, we are the ideal solution for you.

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For 30 years we have been offering window display services and corners for stores, offering a wide range of solutions created to measure or developed based on the client's project.

We are artisans specialized in window display setup and retail design. Our setup activity includes design, production, and installation, ensuring a complete and personalized service.

The design of our windows is customized for each client, "tailored" to meet the specific needs and characteristics of the product on display, as well as the brand's identity.

Our tailor-made services

We offer a personalized window dressing service, designed to meet the specific needs of our clients.

Creation showcase concept

Window dressing for third parties

Creation and setup of window displays on project

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Are you an agency that already has a project ready to implement and set up, or do you simply already have the material for the setup and need a decorator for one or more shop windows? We will set up your shop windows in Rome or around Italy.

Are you a company that already has a window display graphic project to be produced and set up? We will transform your project and graphic files into reality by printing and constructing the appropriate support materials.

Are you an agency or a studio that needs to produce a project for a client for a showcase to be created in-house?

We will provide you with the project with renderings to present and execute.

Creation and setup of shop windows for businesses

Design and production of window support materials

Creation and setup of shop windows for private stores

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Are you a company with an event, a product launch, or simply have one or more products to display, or maybe you just need to create an image showcase? Whether it's a department store or a chain of shops, we will create a highly impactful showcase while respecting your brand identity.

Are you a store that wants to entrust the image of your windows to a professional? We will know how to best communicate your point of sale with the consumer outside, performing all the necessary actions to enhance the store and product and communicate the company's values.

We design and build everything that is missing in a showcase to make it suitable for the purpose, whether it's a column, a backdrop, lighting, or the entire structure if your showcase is just a glass window.

How does OfficineVisual work?

VISUAL MERCHANDISING

We achieve our goal by making the showcase communicate: the identity of the product on display or the identity of the store, its positioning, company values, and specific objectives.

STRATEGY

We develop the strategy to be applied in window display setup in relation to competitors, the point of sale, the context, the merchandise, the clientele, and the brand identity.

LAYOUT

We propose interventions aimed at maximizing the effectiveness of the showcase space, by intervening in the rational organization of the structures, the showcase body, and the lighting.

Showcase concept ideation

Showcase Design

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Custom Graphic Design Showcase

Window Display Setup

We are aware that window display setup represents an important marketing strategy for the success of a store, and for this reason, we are committed to providing creative and effective solutions to enhance product visibility and brand communication.

Rely on our experience and professionalism for the creation and decoration of your window displays. Contact us for more information about our visual merchandising agency and discover how we can transform your business into a unique experience for your customers.

Print showcase support materials

Construction of showcase structure in wood, metal, plexy....

Showcase Lighting

Transport and installation showcase

The Shop Window: A Crucial Element for Success

The shop window plays a fundamental role in the perception of the store by customers and passersby. It represents the first visual impact with the brand and products, making the design and care of the window an essential part of marketing strategies.

A well-maintained and attractive window not only grabs attention but can also positively influence sales. Store managers must therefore fully exploit the potential of the window, using effective visual merchandising and display techniques aligned with market trends.

In this way, the window is not just a business card, but a powerful communication tool, capable of building customer loyalty and attracting new visitors.

Why do we use the shop window?

The shop window is a crucial tool for communicating our presence, brand identity, and products for sale. To maximize its impact, it is essential to establish clear and targeted objectives.

Primary Objectives

The first objective is to attract our target audience through effective visual merchandising strategies. A great shop window not only grabs attention but also increases store traffic, leading to higher sales.

Secondary Objectives

Secondary objectives can vary based on the changing needs of the store and current circumstances. These might include introducing new products, promoting seasonal events, or strengthening brand awareness.

In any case, the design of the shop window must be carefully planned and curated to maximize the results of marketing activities. Investing in the shop window means investing in the future of your store.

What Often Escapes the Retailer?

Often, store managers overlook a crucial aspect: the window display is not just an exhibition space, but it represents a true identity card of the store. It expresses the brand's culture, aesthetic inclinations, and, above all, the skills of the staff managing it.

The Importance of the Window Display

The design and care of the window display are fundamental aspects of marketing activities. A well-thought-out setup can significantly influence customer perception and, consequently, increase sales.

Exploiting the Potential of the Window Display

It is therefore essential for managers to strive to make the most of the window display's potential. Using visual merchandising techniques and effective setups, aligned with the latest market trends, can make a difference in how customers perceive the store.

Investing in the window display means investing in the future of your retail outlet. An attractive window display not only draws attention but also tells a story, creating an emotional connection with customers.